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Thursday, November 3, 2011

Link Building Activities

What is Link Building?
Link building includes methods in which you can get links pointing back to your website from other popular (quality) websites hence increasing the traffic to your website via back links and gaining visibility and higher search engine ranking in the long run.

Advantage of Link Building:
• To increase visibility on the internet & Quality Traffic
• To increase popularity
• To increase credibility
• To get a higher search engine ranking ( number of quality links pointing to your website is a search engine ranking factor)

Link Building Techniques

There are many methods by which you can build links organically. These methods are:
• Article Submission
• Directory Submission
• Blogs
• Forum Posting
• Social Media
• Link Baiting
• Video Marketing
• Social Bookmarking
• Link Wheels
• Link Exchange

Article Submission: This link building technique includes submitting articles with links to your website to popular article directories. Some of the most popular article directories are ezinearticles, go articles, thefreelibrary, etc.

Directory Submission: Select the most popular web directories to submit your website address to. This increases citations. Google looks at the most popular web directories and the number of citations for rankings!

Blogs: To put the content unique and fresh and maintain the blog. Link the blogs to your website (or maintain blogs on your website itself). Encourage comments and ensure that you sincerely reply to maintain continuous communication.

Forum Posting: Use forums, ask some questions, answer the ones that you have expertise in – don’t forget to link back to your website. Forum Posting is a big business in the Internet. Many large S.E.O. (Search Engine Optimization) companies want to link building of website in the Internet. One of the best ways to increase website S.E.R (Search Engine Ranking), it is link building from forum posting.

Social Media: Create profiles on social media websites and promote your website there with back links to your website.
• Facebook
• Twitter
• Linked In
• Google plus
• Orkut

Link Baiting: Create compelling content for advertising and increase visitor interaction on your website. Visitors that click on this content land on your website to take a look at the irresistible offer.

Social Bookmarking: Social bookmarking of your website is a good way to get increased amount of traffic drawn to your website.

Link wheel: A link wheel is the process of creating 12 or more new blogs on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site and 1 link to one of your other blogs.

Reverse SEO: It is a process by which you can improve the ranking of your website and decrease the ranking of your competitor’s website. And the method used is – heavily spam the competitor’s website with a lot of irrelevant links.

Link farms: If your site has lots and lots of links linking to you and all these links are low in quality, built for the sole purpose of increasing inbound links, Google looks at these as “Link Farms”. Link Farms are deliberately created with a whole bunch of low quality links.


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