Our Own career - Source of Reliable information

Our Own career - Source of Reliable information

Link Building Activities

What is Link Building?
Link building includes methods in which you can get links pointing back to your website from other popular (quality) websites hence increasing the traffic to your website via back links and gaining visibility and higher search engine ranking in the long run.

Advantage of Link Building:
• To increase visibility on the internet & Quality Traffic
• To increase popularity
• To increase credibility
• To get a higher search engine ranking ( number of quality links pointing to your website is a search engine ranking factor)

Link Building Techniques

There are many methods by which you can build links organically. These methods are:
• Article Submission
• Directory Submission
• Blogs
• Forum Posting
• Social Media
• Link Baiting
• Video Marketing
• Social Bookmarking
• Link Wheels
• Link Exchange

Article Submission: This link building technique includes submitting articles with links to your website to popular article directories. Some of the most popular article directories are ezinearticles, go articles, thefreelibrary, etc.

Directory Submission: Select the most popular web directories to submit your website address to. This increases citations. Google looks at the most popular web directories and the number of citations for rankings!

Blogs: To put the content unique and fresh and maintain the blog. Link the blogs to your website (or maintain blogs on your website itself). Encourage comments and ensure that you sincerely reply to maintain continuous communication.

Forum Posting: Use forums, ask some questions, answer the ones that you have expertise in – don’t forget to link back to your website. Forum Posting is a big business in the Internet. Many large S.E.O. (Search Engine Optimization) companies want to link building of website in the Internet. One of the best ways to increase website S.E.R (Search Engine Ranking), it is link building from forum posting.

Social Media: Create profiles on social media websites and promote your website there with back links to your website.
• Facebook
• Twitter
• Linked In
• Google plus
• Orkut

Link Baiting: Create compelling content for advertising and increase visitor interaction on your website. Visitors that click on this content land on your website to take a look at the irresistible offer.

Social Bookmarking: Social bookmarking of your website is a good way to get increased amount of traffic drawn to your website.

Link wheel: A link wheel is the process of creating 12 or more new blogs on a particular topic. On each of those sites, you write 200 words of unique content, and include 1 link to your targeted site and 1 link to one of your other blogs.

Reverse SEO: It is a process by which you can improve the ranking of your website and decrease the ranking of your competitor’s website. And the method used is – heavily spam the competitor’s website with a lot of irrelevant links.

Link farms: If your site has lots and lots of links linking to you and all these links are low in quality, built for the sole purpose of increasing inbound links, Google looks at these as “Link Farms”. Link Farms are deliberately created with a whole bunch of low quality links.

Link Wheel Strategy

Link wheel is one of the most powerful and advanced method for achieving a higher page ranking. It is one of the best methods to create a back link through link wheel. Link wheel is one of the effective methods for creating a mini blog on different sites.

What is a Link Wheel exactly?

Link Wheel is a pretty common SEO knowledge that links are good for sites. The more links you have, and the higher quality those links are, the higher you are going to rank in the search engines. There are factors that affect your ranking that you control on your site, but let's save that for another article.

Link Wheel – Powerful & Effective Concept for Natural Link Building


With the Internet era touching new heights, drawing quality traffic towards a blog or website has become absolutely necessary to increase its net worth. One of the best ways to soar high in search results is to build natural links that Google will simply love. Link wheel is an outstanding link building strategy that imitates the natural Internet pattern making use of the power of multiplication to get links from your related niche. Link wheels have the ability to boost up your link count significantly over a period of time.

Link wheel creation involves interlinking different websites to the central focal point that is your website. The entire link wheel process builds links that go from your website to various sites having web 2.0 properties. By submitting unique and appealing content in these web 2.0 property websites, you can get at least two back links to your website. Google highly values such links as the content on these web 2.0 sites is qualitative and is related to your specific niche. This makes your website a dominant feature, which you can use to boost up your search engine rankings, and thus make your website reach far and wide.

Link wheels – the best way to make your site SEO efficient

The web industry revolves around search engine optimization. There is a mad rush to gain entry into the “prestigious” top ten of the search engine lists.

However, considering the fact that there are trillions of websites on the web, it is not very easy to break into the top slot unless you adopt creative means to give that extra push to your website. In any case, the maximum number of methods of SEO is based on building links. You can opt for Link building, reciprocal linking or the most popular in the list, advanced link wheel creation.

How does a link wheel work?

Link wheel is the process in which you build multiple links with websites that belong to your niche through blogs and web pages. You need to use the blogs as your mini websites and link building hubs.

Each of them will have two basic kinds of back links – one that links back to your main website and the other links to one of your other blogs or web pages. So all your blogs are connected with each other as well as to the main website. In other words, it is a huge link wheel.

Search Engines vs. Directories Works

"Search engine" and "Web directory" are two different search services available to the Web community; although they are often mistakenly confused. Search engines have indices that are built up by robots or crawlers; whereas Web directories build up their indices through human editors. Many search engines and directories contain both a computer-generated index and a human generated index, and are referred to as hybrids.


Now that we have a better overall understanding of the common differences between search engines and Web directories, we will discuss the details about search engines and how they work. Search engines all have their own confidential algorithms that determine which Web pages are to be shown first. The algorithms assign weights to certain components or variables that it finds within a page.


For example, many search engines consider the text within the title of the page to be deemed very important. The title of a page is considered important to search engines and is given higher weight because (1) it is displayed on the top of the menu bar in your browser, (2) the title is displayed in the search engine results page and (3) the title is displayed in your browser bookmarks when you add that page to your "favorites" or bookmarks.


Web directories should be browsed through their hierarchical structure and not searched. Humans assign titles and descriptions that might not be within the source code of the page. Also, there is normally a submission fee to be added to a directory. The submission fee is to cover the costs of having the human editors review the site. Most directories will only add a new site if it has unique content that is presented in a professional manner by a legitimate company.

Social Media Strategy :

When two or more people talk about their social media strategyand also  they are mostly talking about their Goals or the specific activities used to achieve their goals. A social media strategy is neither of these things.

What is important to understand your social media goals and objectives and how they tie into your overall company goals. Remember this thing likeKeep it specific, measurable, Attainable, Realistic/Relevant, and Timely.

Let’s take some commonly used objectives:

Improve the brand presence across social channels: Here, The goal is an increase the number of followers comes on Twitter, number of fans on Facebook, subscribers, number of comments, number of times your brand is mentioned in blogs and forums and so on.

Increase the positive sentiment about your brand: The goal here is to convert the number of positive mentions while taking note of negative mentions.  Has the ratio of positive to negative comments improved through this strategy?  With the good comes the bad in social media.

Develop the relationships for future partnership opportunities: This goal is to keep track of those with whom you have connected.  For example, if you met a potential speaker for your webinar, include that person into your digital Rolodex.  If a person contacts you through your blog, capture that lead and take note.

Increase the traffic on your website: To Keep track of visitors to your website who come from each of your social media sites.  If you are promoting an event using social media, consider using a unique code to track the campaign.

In general terms, I view social media as a strategy, not a tactic. As per my views, I consider that the social media platforms like blogs, Twitter, Facebook, digg, stumbleupon, jumptage etc., as tactics that tie into the social media strategy.  In other words, outline your social media strategy and support your strategy with tactics. 

SEO Tips and Information:

Search Engine Optimization (SEO) is very helpful place where your site can get higher ranking in natural search engine. So through optimizing your site will also receive free traffic.

SEO contains two major processes: on-site optimization and off-site optimization. On-site seo is a process of creating of WebPages according to the SEO Rules. It is very important part of seo Tutorial It contains different activities like Domain name, Title, Meta Tags, Header Tag, Anchor Text, Keyword Density, Keyword research and Proximity & Prominence. Off-site seo includes you will learn link building techniques. You will find all types of link building techniques in this Seo Tutorial. It includes different activities like Directory Submissions, Social Bookmarking, Blog Commenting, Forum Postings, Article Submissions, Press Release Submissions, Search Engine Submissions and Social Networking. All on-site seo and off-site seo activities are very helpful for optimizing your site in search engine.

SEO is one the part of Internet Marketing. It is categorized into several types. Like SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), Affiliate Marketing, etc.

Of all the above information, SEO is the cost effective method of increasing the popularity of the WebPages. This is the process of optimizing the web pages in search engine friendly. That means when we search the query in the search engine, we make our web page to be listed in the top of the all the search results. We optimize it for the selected keywords. So that whenever a selected query search or keyword search is done our web page should be listed in the top 10 results. SEO is the legal process for optimizing the web page. This is done using On-site and Off-site Optimization techniques. In other way, we can say that we follow the Google search engine rules to optimize it in the Google search engine.

Google is one of the top search engine. If we are able to optimize it in the Google then our webpage will automatically optimized in all other search engines. Google follows the strict rules in showing the SERP results (query search results).

Basic SEO Tutorial

What is SEO?

SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages.

SEO Tips:

This time, well move onto the important issue of Search Engine Optimization (SEO). SEO is such a hot topic these days. How do you get your web site within the first page or two of the search engines? How do you increase your Google page rank? However, there are some simple things you can do when building your site that will help increase your chances of having good results.

1. Title Tag:

The title tag plays such a large role in the indexing of your web site, that it is considered the most important of the three. A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.

2. Meta Tags:

There are two primary meta tags in terms of SEO: the description and the keyword tag. It's debatable whether the search engines use the description tag as far as ranking your results. However it is one of the more important tags because it is listed in your search result, it is what users read when your link comes up and what makes them decide whether or not to click on your link. Be sure to include a few relevant keywords in this tag, but don't stuff it with keywords either.

3. Proper Use of Heading Tags

This is a very important element to consider when writing out your site copy. Use of heading tags helps users, web browsers and search engines alike know where the major key points of your copy are. Your main page title should use the h1 tag ? this shows what your page is about.

4. Alt Attributes on Images

Putting alt attributes on your images actually serves two purposes. In terms of SEO, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site. The more relevant text on your page the better chance you have of achieving higher search engine rankings.

5. Title Attributes on Links

Including title attributes on links is another important step that any good web site will have. That is the little tool tip that pops up when you place your mouse over a link. These are especially important for image links, but equally useful for text links.

6. XML Sitemap

My last post referenced the sitemaps used by web visitors to help them navigate through your site themselves. However, there is another version XML sitemaps that are used by the search engines in order to index through your site, as well. This list of ALL pages / posts / etc. of your site also includes information such as the date the page was last modified, as well as a priority number of what you feel the most important pages of your sites are.

7. Relevant Content

Having content relevant to your main page or site topic is perhaps the most important SEO aspect of a page. You can put all the keywords you want in the meta tags and alt image tags, etc. but if the actual readable text on the page is not relevant to the target keywords, it ends up basically being a futile attempt. While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense.

8. Link Building

We have probably all heard of Google Page Rank, it seems to be every web site owner's dream to have as high a page rank as possible. While the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your web site.